Sam Lobban, Nordstrom SVP Designer & New Concepts, announces Concept 010: Activate!, a fitness and wellness focused collection available exclusively online at Nordstrom.com/NewConcepts. This multi-brand capsule collection is in partnership with 7 of the leading lifestyle, performance and activewear brands, featuring: Asics, District Vision, Gramicci, Malbon Golf, On, Reigning Champ and Satisfy.