In 2021, our ambition is to be the performance wear and athleisure destination for customers carrying world class brands. With that in mind, we’re excited to introduce a new Nordstrom Active microsite and shopping experience for customers, which launched on 12/28. Our new site is responding to how we know customers shop from January throughout the year, making wellness, activewear and athleisure an everyday lifestyle. The new site features:
- “Shop by Activity” – in addition to athleisure, we’re introducing expanded performance wear specific to Running, Cycling, Training, Yoga; and soon adding Hiking, Tennis and Golf!
- “Shop by Category” – shop in one place for the whole family; including shoes and apparel for Women, Men, and Kids plus gear
- “Get into Gear” – head-to-toe accessories that you have to have for a favourite workout, whether at-home or on-the-go; featuring everything from the Apple watch straps to wrist weights
- “Quick Hit” – an interview series with bite-sized tips from experts about their favourite products (like the Theragun), or wellness tips (like dry brushing for increasing circulation)
- Product & performance guides like January’s “Performance Shoe Guide,” or February’s upcoming “Running & Accessory Guide”
If you need even more inspo, we’ve put together an assortment of our favourite January style picks below including Chic Match Sets, Performance Shoes, At-Home Workouts and more! Click on the title below to launch the gallery.