We are excited to launch our latest Nordstrom NYC Center Stage with Scandinavian lifestyle brand, Fjällräven. Running through October 10, the immersive pop-up shop invites customers to spend time in nature and features key new products designed specifically for getting outside – including new outerwear, wool, fleece, and trousers, as well as the brand’s iconic Kånken pack.
The Fjällräven pop-up resembles a ‘stuga village,’ Swedish houses designed to remind customers of life in nature. The in-store experience is underpinned by a selection of key nature activations, beginning with two plogging events. Plogging, which originated in Sweden and is the combination of jogging or walking while picking up litter, captures the essence of two of Fjällräven core brand tenets: spending time in nature while creating less waste. The events will originate at the NYC flagship and Fjällräven guides will take participants plogging in city parks and end with traditional Swedish coffee and pastries at the store.
Additional in-nature experiences in conjunction with the pop-up include:
- September 26: George McKenzie Jr., Fjällräven Guide + Photographer - Pigeons in NYC
- October 2: Complimentary Kånken Chainstitching Personalization with Purchase
- October 3 and 9: Plogging Events
- October 10: Lex Taylor, Fjällräven Guide + Chef - Foraging in NYC
In addition to the Nordstrom NYC Flagship and Nordstrom.com, an extended merchandise selection and elements of the pop-up will be available at the following nine stores beginning October 1: Nordstrom Bellevue Square (Bellevue, WA), Nordstrom Washington Square (Tigard, OR), Nordstrom Fashion Place (Murray, UT), Nordstrom Park Meadows (Lone Tree, CO), Nordstrom Oakbrook Center (Oakbrook, IL), Nordstrom Ridgedale (Minnetonka, MN), Nordstrom Fashion Island (Newport Beach, CA), Nordstrom The Westchester (White Plains, NY), and Nordstrom Burlington Mall (Burlington, MA).
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