Customer-centric, location inspired – that's what we had in mind when planning for the Zella Community Collection.
It's easy to find a specific product, but it can be difficult to find the right items to augment an outfit or complete a wardrobe. With those concerns in mind, we hit the drawing board and created something aimed at changing that.
Trends are evolving faster, new voices are influencing fashion and everyone is welcome to participate. Because of this, our approach to fashion forecasting had to also evolve.
SOMETHING NAVY is one of our most successful partnerships to date thanks to the vision of Arielle Charnas and the customers who engaged with us throughout the design process.