On May 15, 2018, Nordstrom announced its extended sizing expansion to 30 stores, with 100 brands producing extended sizes – by adding more zeros, 2's, 14's, 16's and 18's - across multiple categories, including denim, dresses, swimwear, activewear and lingerie. New signage highlights the extended sizes in the participating stores. The retailer aims to make the shopping experience inclusive for everybody – and every body, both online and in stores.