In 2021, our ambition is to be the performance wear and athleisure destination for customers carrying world class brands. With that in mind, we’re excited to introduce a new Nordstrom Active microsite and shopping experience for customers, which launched on 12/28. Our new site is responding to how we know customers shop from January throughout the year, making wellness, activewear and athleisure an everyday lifestyle. The new site features:
- “Shop by Activity” – in addition to athleisure, we’re introducing expanded performance wear specific to Running, Cycling, Training, Yoga; and soon adding Hiking, Tennis and Golf!
- “Shop by Category” – shop in one place for the whole family; including shoes and apparel for Women, Men, and Kids plus Gear
- “Get into Gear” – head-to-toe accessories that you have to have for a favorite workout, whether at-home or on-the-go; featuring everything from the Apple watch straps to wrist weights
- “Quick Hit” – an interview series with bite-sized tips from experts about their favorite products (like the Theragun), or wellness tips (like dry brushing for increasing circulation)
- Product & performance guides like January’s “Performance Shoe Guide,” or February’s upcoming “Running & Accessory Guide”
This year, we’re committed to launching more than 75 new brands across performance, fitness and wellness categories. January highlights include:
- IVL Collective: exclusively at Nordstrom, this digitally native performance brand is both tech-driven and fashion-forward; in partnership with Emily Jackson of Ivory Lane. Think feminine match set, but make it antibacterial, anti-static and collagen infused.
- Alo Moves Exclusive Offer: New Dec + Jan styles from Alo Yoga are even more exciting when you can pair them with a one-year Alo Moves yoga membership offer for $99; this price is exclusive to Nordstrom customers; typically the price is $199!. Now you’ve got the outfit, and somewhere to wear it, too.
If you need even more inspo, we’ve put together an assortment of our favorite January picks from Chic Matched Sets, Performance Shoes, At-Home Workouts, Natural Beauty and Wellness, and more. We’re excited for new deliveries online and in local stores from brands like Sweaty Betty, Spiritual Gangster, WeWoreWhat, Nike and Zella – our Nordstrom Made brand available in an inclusive size range and accessible prices between $19-$179.