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Nordstrom is bringing the magic of FAO Schwarz, New York City's most iconic toy store, to customers nationwide through a new partnership rooted in experiential retail, thoughtfully curated products, and exclusive collaborations. The full FAO Schwarz assortment is available now on Nordstrom.com, with in-store experiences launching across Nordstrom doors later this year.
In New York City, FAO Schwarz is now open at the Nordstrom NYC Flagship, bringing iconic brand hallmarks including Toy Soldiers, Dance-on Pianos, Clock Towers, and lifelike plush animals to life for the whole family. Families can also enjoy Picnic at 57th, a family-friendly dining concept located adjacent to the FAO Schwarz store, with delicious bites and refreshments for all ages.
Beyond New York, The Jewel Box, a curated store-within-a-store, will come to life in eight Nordstrom doors nationwide, featuring live toy demonstrations and hands-on experiences including FAO-Abulous, FAO Doll, FAO Beauty, a custom Slime Station, and the Brio Personalization Station. Jewel Box locations are coming later this year to Aventura Mall, Bellevue Square, Brea Mall, Garden State Plaza, NorthPark, Oak Brook Mall, South Coast Plaza, and Fashion Valley.
