10,000 Kids To Receive New Shoes This Holiday Season

Nordstrom partners with New Balance, Shoes That and its customers to help children in need

SEATTLE, Nov. 20, 2013 /PRNewswire/ -- The holidays will be a little brighter for some special children across the country as Nordstrom, New Balance, Shoes That and Nordstrom customers who choose to participate come together to once again donate new shoes through the Nordstrom Holiday Giving Tree program. Since 2010, Nordstrom has distributed 33,700 pairs of shoes through Shoes That, a nonprofit organization that provides new shoes and other life-changing, essential items to children who might not otherwise have access to them. This year, the company is looking to give 10,000 more.


From November 29 through December 24, customers can visit any full-line Nordstrom store or one of 36 participating Nordstrom Rack stores to find tags that list the names and shoe sizes of local children in need of new shoes. Customers are invited to purchase a $10 tag that will help donate one pair of new, New Balance shoes to school-aged kids around the U.S. Tags can be found decorating holiday trees in full-line stores and at the register in participating Nordstrom Rack stores.

"The Giving Tree really is a special tradition at Nordstrom and this year we're excited that many of our Nordstrom Rack stores are also participating," said Erik Nordstrom, president of stores. "Every child deserves shoes that are comfortable and fit well and we're so glad to team up with Shoes That, New Balance and customers who'd like to participate to make sure 10,000 kids will get them."

"It's hard to overstate the impact that a new pair of shoes can have on the life of a child. Being comfortable and confident means that children can focus on learning, playing and just being a kid," said Roni Lomeli, executive director of Shoes That "We've been working to address this basic, but important need since 1992. Thanks to the support of Nordstrom and New Balance, we're able to expand our programs and, ultimately, reach more children who need our support."

"New Balance is proud to join Nordstrom and Shoes That Fit to ensure thousands of children nationwide get a gift of athletic shoes this holiday season through the Nordstrom Giving Tree program," says Jeff Ressa, strategic account manager, New Balance.  "This annual tradition helps kids to lead more active and healthy lifestyles and we are thrilled to once again be part of this wonderful program."

About Nordstrom:
Nordstrom, Inc. is one of the leading fashion specialty retailers based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 257 stores in 35 states, including 117 full-line stores, 137 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers through and in the online private sale marketplace, HauteLook. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

About Shoes That Fit:
The mission of Shoes That Fit is to provide new shoes to children in need so that they can attend school in comfort, with dignity and be better prepared to learn and play.  Shoes That Fit has earned Charity Navigator's highest rating of 4 stars and is certified by the Better Business Bureau'sWise Giving Alliance. For more information about Shoes That Fit and how to help children in your community, visit or call (888) 715-4333.

About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.  New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K.  New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit

Emily Romans
Nordstrom, Inc.
(206) 303-3034

Roni Lomeli
Shoes That
(888) 715-4333

Amy Dow
New Balance
(617) 746-2214


SOURCE Nordstrom, Inc.