Nordstrom Announces Investments In Digital Technology
"The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant," said
The two deals are a part of the retailer's innovative approach to creating a seamless shopping experience for customers. To serve customers on their terms,
"We're investing in providing our salespeople with a mobile suite of capabilities that enables them to be relevant, informative and accessible to our customers," said Gill. "As a leader in retail technology and an existing
BevyUp's digital selling platform will be incorporated into a new, integrated mobile
"BevyUp was founded on the simple idea that retailers could develop meaningful connections with their customers. We've helped revolutionize the customer experience by extending a salesperson's relationships beyond the confines of brick-and-mortar stores. Becoming a part of the
"MessageYes marks a meaningful addition to our existing depth of talent and experience in engineering, data science and machine learning – all skills that are essential to our future growth," said Gill. "We share the same vision for the future of retail, and their team will accelerate our efforts to deliver a meaningful, personalized experience for our customers."
"Personalized shopping has long been our focus, and it's something that's been core to
BevyUp is enhancing the omnichannel experience by extending sales associates' customer relationships beyond brick-and- mortar stores. Stylists use BevyUp's mobile clienteling app, Style Boards, to provide their customers with a personalized, omnichannel experience unlike any other in the market. BevyUp's retail customers are based in both
MessageYes' mission is to help people effortlessly discover and purchase items they love using their mobile phones. MessageYes is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their customers. Leveraging artificial intelligence (AI), human-assisted AI, and integrated payments, the MessageYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply "Yes" to instantly buy from their mobile phones.
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