The Nordstrom Anniversary Sale – the retailer’s biggest sale of the year – launches Friday, July 19 – and if you’re a Nordstrom cardmember, Nordy Club Icon or Ambassador – you can shop even earlier (more details below). This year, the company invites customers to shop with a better-than-ever selection of new arrivals from brands like Topshop, Madewell, Veronica Beard, Frame Denim and more. The sale lasts for two weeks only through August 4, then prices go back up on August 5.
The Nordstrom Anniversary Sale is the retailer’s biggest and best sale of the year, featuring brand new arrivals on sale for a limited time. On July 19, beginning 12:30pm EST online and local opening times in-store, customers will find the hottest trends plus all the essentials from a variety of their favorite brands. In more sizes than ever before, women can shop brands like Vince, AG Jeans, rag & bone, Nike, Spanx and more. The Anniversary Sale is also the best time to shop exclusive deliveries from Nordstrom Made brands including Treasure & Bond, BP., Tucker + Tate, Halogen and Zella. Customers will find hundreds of beauty exclusives from brands like La Mer, Jo Malone, Lancome, Charlotte Tilbury, Tom Ford and Trish McEvoy. For men, featured brands include Hugo Boss, AG, Adidas, Ksubi, Cole Haan, Ted Baker and more. There’s something for everyone in every category including apparel, shoes, accessories, beauty, active and home.
This year’s Anniversary marketing campaign is shot in a bright, open art gallery studio, featuring a high-energy, diverse mix of professional dancers and models. The photo and video campaign were directed and photographed by Lacey, who has produced Instagram campaigns and films for Nordstrom partners and global fashion houses.
The style-savvy cast dances to the beat of the 1979 underground funk/disco classic “Get Up” by Vernon Burch – re-worked by DJ Premier who spun at the Nordstrom Men’s Store New York City Opening last year and has worked with Kanye West, Jay-Z, Christina Aguilera and more. The campaign will be featured on nordstrom.com/anniversary, on the retailer’s social platforms, and in the Anniversary Sale catalog. Advertising components include digital, print, audio, out of home, shopping bags, store windows and in-store displays.
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