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BP. – a Nordstrom Made brand designed for young adults – is introducing an ongoing collaboration with WILDFANG – a brand that challenges stereotypes and gender norms. BP. + WILDFANG is designed for women-identified customers, and will feature jumpsuits, button ups, blazers, statement tees and accessories in a body-diverse size range from $12-$89.
The BP. and WILDFANG teams have been working over the last 18 months to develop not only a product collaboration, but an immersive partnership that includes gender knowledge trainings for employees, product research, social responsibility initiatives and marketing research. This work will culminate with a series of BP. + WILDFANG collections beginning in May 2021, each complimented with employee trainings.
“WILDFANG shares in our commitment to our customers through service, quality product and a personalized shopping experience,” said Jen Jackson Brown, EVP and president of Nordstrom Product Group, Nordstrom, Inc. “This collaboration between BP. and WILDFANG allows us to educate our employees in order to serve our customers in new and relevant ways.”
The collection reflects silhouettes that are created to be versatile yet functional. The fit of each piece was carefully sized for a variety of body shapes with the intention of making a collection that could be worn by women-identified customers who want to push boundaries of their style and challenge gender norms. Everything from the position and depth of pockets to the widths and lengths of sleeves were methodically designed with inclusive styling in mind.
