Nordstrom announced today a partnership with Cristina Martinez, a contemporary artist whose work is rooted in telling the stories of Black and Brown people. The Nordstrom by Cristina Martinez collection, available online on September 27, is designed around three original pieces of artwork created by Cristina; each piece encourages the viewer to stay rooted and keep blooming.
Nordstrom is celebrating additional Latinx-owned, operated and designed brands including Viva La Bonita, Camila Mesar, Squeeze de Citron, Costa Brazil, Kids of Immigrants, Kid Dangerous, Holo, Alix NYC, Tata Harper, The Honest Company, Clare V. and more. Additional details on the Nordstrom by Cristina Martinez collection, Latinx Brands and founders, and Nordstrom's commitment to community through diversity, inclusion and belonging can be found on the Nordstrom Press Room.
Nordstrom has long believed in the value diversity brings to the company and its communities, and believe they have a role to play in contributing to the positive change that’s needed to address systemic racial inequity. The retailer set goals to address its most pressing opportunities, including delivering $500M in retail sales from brands owned by, operated by or designed by Black and/or Latinx individuals and increasing representation of Black and Latinx populations in people manager roles by at least 50% by 2025.
As part of Nordstrom’s 2021 corporate giving efforts the company provided grants and funding to organizations that support the Latinx community including United We Dream, The Posse Foundation, Geeking Out Kids of Color and The Latino Student Fund.