Running through February 13th, Nordstrom is partnering with luxury perfumer Diptyque for the latest addition to our revolving Nordstrom NYC Center Stage 360 activation. The pop-up welcomes Diptyque’s new collection, Unleash the Rose, which features a new scent, Eau Rose, and four limited-edition candles, Litchi, Camomille, Artichaut, and Roses. The Artichaut (Artichoke) candle is a NYC flagship exclusive, and the rest of the collection is available on Nordstrom.com and at select Nordstrom stores.
To celebrate the launch of Eau Rose, renowned florist Maurice Harris created a bouquet representing the collection of fragrances featuring delicate flowers, juicy fruit and green vegetables. Together, the colorful bouquet of chamomile, artichoke, litchi and rose bloom is featured on the packaging.
The pop-up is designed to look like a flower shop with oversized and real flowers, offering an art-deco escape from the busy streets of NYC. Diptyque’s candles and perfumes are displayed throughout, making the installation shoppable.