Committed To Community: Nordstrom Celebrates Black History Month, Reaffirms Commitment To Advance Diversity, Inclusion, Belonging
"We are a part of the communities we serve, and that means we have a responsibility to create a sense of welcoming and belonging for all," said Pete Nordstrom, chief brand officer and president of
Based on this commitment, the leading fashion retailer set a series of goals in August 2020 to address its most pressing opportunities related to diversity, inclusion and belonging. Among other things, these goals address:
- increasing Black and Latinx representation among its managers by at least 50%;
$500Min retail sales from brands owned by, operated by or designed by Black and/or Latinx individuals;
- increasing charitable donations to organizations that promote anti-racism to
$1Mper year for the next five years.
"These goals represent the next phase of our journey to be a better company, not the
In honor of February's Black History Month, Nordstrom is preparing to celebrate Black-owned brands and amplify their voices through various merchandise categories in store and online.
"We're committed to improving the diversity of the vendors we partner with across all parts of our business," said Teri Bariquit, chief merchandising officer at
More specifically, the company is excited to bring the following new products and experiences to customers:
Nordstromis continuing the expansion of its Inclusive Beauty category, originally launched in October 2020 to make it easier for customers to find the products that meet their unique needs – no matter skin or hair type, tone, complexion or texture. Nordstrom Beauty is proud to announce partnerships with 12 new Black founded brands this month including Sienna Naturals, 54 Thrones, Rosen, UnSun, Brown Girl Jane, Auda B, London Grant, Spraise, Buttah, Beneath Your Mask, AJ Crimson, and most notably, Uoma. Nordstromat Home will launch GOODEE brand this month, a Black founded brand by designers and creatives Byron and Dexter Peart. GOODEE offers sustainable solutions for modern living through working exclusively with artisans. The brand offers products that make a positive social or environmental impact through curating a unique global marketplace with unique storytelling.
- New Concepts @Nordstrom will launch Concept 012: Black_Space a national retail platform for designers, creatives and thought leaders across varied perspectives and experiences representing Black culture. Black_Space will include an immersive shopping experience across 12
Nordstromlocations nationwide and on Nordstrom.com for representation where it has not previously existed at Nordstrom– developed, designed and curated by Black voices. A brainchild of Sam Lobban, Senior Vice President of Designer and New Concepts, New Concepts @Nordstrom is an ongoing series of digital and physical pop-up retail concept shops for customers to discover the newest products through exclusive partnerships with the world's most compelling brands and creatives.
- During the months of February and March, the
NordstromNYC flagship will unveil their latest Center Stage pop-up showcasing Black-owned brands across beauty, clothing, shoes and accessories. Customers are invited to explore, shop and get to know the stories and founders behind them, including Sharon Chuterof UOMA Beauty, Nancy Twineof Briogeo Hair Care, Miko Underwoodof Oak & Acorn ~ Only for the Rebelles, Erika Dalya Massaquoiof The OULA Company, Elann Zelieof Zelie for She, John Deanof Renowned, Jessica Richof her eponymous shoe brand, and Corianna and Brianna Dotsonof Coco and Breezy Eyewear. Nordstrom Madeis introducing a new collection of intimates in a range of skin tones and sizes. Nordstrompartnered with members of the community to design and name each piece, engaging them for feedback on size, fit and color. This collection will launch in March and will feature seamless pieces made with jersey and lightweight fabrics.
These new partnerships build on a strong foundation the company has established for itself, with an emphasis on creating an environment where its customers feel a sense of belonging and employees can be themselves, contribute their ideas, be heard and do their best work. Previous accomplishments and partnerships include:
- Reaching 100% pay equity and nearly 100% pay parity in 2019, with an established plan for continued maintenance;
- Improved employee diversity, with women representing 68% of all employees; 60% of leadership;
- Adding diversity within its Board of Directors; five of 11 are women and three are people of color;
- Supporting the important work of nonprofit organizations including
NAACP Legal Defense and Education Fund, Black Lives Matter Global Network Foundationand the National Urban League, among others.
Earlier this year, in honor of Dr.
Additional details on these launches and Nordstrom's commitment to community through diversity, inclusion and belonging can be found on the
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