Get Active and Stay Sustainable: Bringing Allbirds to Nordstrom Stores
As a company, Nordstrom understands our impact extends well beyond the walls of our stores and online operations, so we continue to prioritize responsible business practices to work toward a more sustainable future.
Starting June 1, Nordstrom customers can shop men's and women's Allbirds styles, including the popular Wool Runner, Tree Runner, Tree Lounger, Tree Breezer, Tree Flyer and Tree Dasher, at 14 select stores. Later this year, Allbirds will expand their selection, which will be available to shop on Nordstrom.com, at Center Stage in New York City and in more Nordstrom stores. Nordstrom will be one of Allbirds' few key retail partners.
"Partnering with a sustainability leader like Allbirds allows Nordstrom to better act on our brand promise to deliver the most relevant selection from brands that matter most to our customers," said Tacey Powers, executive vice president and general merchandising manager, shoes at Nordstrom, Inc. "We look forward to growing our partnership with a unique and values-driven brand and expanding our Sustainable Style assortment."
Both Nordstrom and Allbirds operate with a shared value of sustainability. All products made by Allbirds qualify for Nordstrom's Sustainable Style category, which makes it easy for customers to find and shop products that are made with sustainably sourced materials and ingredients, are responsibly manufactured or packaged and give back. By 2025, we aim to ensure 15 percent of our product assortment qualifies for Sustainable Style.
Since day one, Allbirds has always sought to replace petroleum-based synthetic materials with natural alternatives whenever they can. When there weren't suitable alternatives, Allbirds got creative in developing one --like SweetFoam® and SwiftForm™ --or invested in novel solutions, like Plant Leather, a 100% natural, plant-based leather. Allbirds products are built with renewable materials and the company always has sustainability in mind.
This isn't the first time the two brands have teamed up. In 2018, Nordstrom launched Pop-In@Nordstrom Welcomes Allbirds for the brand's first national and international in-store retail partnership.
"We're excited to scale our partnership with Nordstrom following the success of our two previous collaborations," said Travis Boyce, Allbirds Vice President, Business Development. "As a trusted retailer where shoppers know they are buying high-quality products, we're thrilled to be a part of that mission with our high-quality, sustainably made footwear now available at Nordstrom stores. This natural next step will bring more sustainable choices to a new group of customers, allowing us to further educate consumers on carbon emissions and impact through our carbon labels."
Our approach to brand partnerships is unique in the industry, which is why many brands like Allbirds that started as direct-to-consumer have selected us as an early retail partner. These brands resonate with our customer and play an essential role in discovery. Plus, we're also able to deliver value for our partners. In 2021 alone, we scaled brands that started out as direct-to-consumer partners such as SKIMS, On Running, LL Bean, Good American and Vuori.
To learn more about Allbirds and our partnership, tune into the Nordy Pod or visit Nordstrom.com for a complete list of stores where Allbirds will be available.