Nordstrom Now
Zella: Customer Tested, L.A. Approved
Customer-centric, location inspired – that's what we had in mind when planning for the Zella Community Collection.
Learning from Customers in NYC
In NYC, we're not just opening stores, we're expanding a market. The latest addition to our expansion is the announcement of two Nordstrom Local neighborhood service hubs in Manhattan.
Shining a Light on Our Energy Use
This Earth Day, we are particularly proud of our efforts around energy reduction.
Nordstrom Rack Partners with Big Brothers Big Sisters of America
We focus our charitable efforts on programs that care for kids and families, which is why we decided to partner with Big Brothers Big Sisters of America.
Finding Your Look Has Never Been Easier
It's easy to find a specific product, but it can be difficult to find the right items to augment an outfit or complete a wardrobe. With those concerns in mind, we hit the drawing board and created something aimed at changing that.
Fashion Forecasting: Art and Science
Trends are evolving faster, new voices are influencing fashion and everyone is welcome to participate. Because of this, our approach to fashion forecasting had to also evolve.
Erik Nordstrom @ Shoptalk
In an opening keynote session at Shoptalk, Erik Nordstrom had a candid conversation with CNBC's Courtney Reagan, covering topics from the opening of Nordstrom NYC to our local market strategy.
An Open Mind is the Best Look
We’ve launched a new campaign that is intended to celebrate individuality and human connections.
Nordstrom Rack Heads North
Expanding into a new market is no small task. There are countless hours spent to understand the customer, market and competitive landscape before any move can be made. Our expansion of Nordstrom Rack into Canada last year included all of that and more.
The Making of SOMETHING NAVY
SOMETHING NAVY is one of our most successful partnerships to date thanks to the vision of Arielle Charnas and the customers who engaged with us throughout the design process.
Nordy Club 101: Q&A with Scott Meden
We sat down with Scott Meden, our chief marketing officer, to talk through how The Nordy Club is unlocking the best Nordstrom experience for customers and driving growth for the business.
Project 18: Building for Customers with Customers
800+ of our most engaged customers in L.A. came behind the scenes and worked with us to co-create new offerings.
Dissecting Disruption
We sat down with our SVP of customer experience to talk through what she is seeing across the industry and how Nordstrom is positioned to serve customers on their terms.
Making a Difference with Children's Miracle Network Hospitals
We're always looking for ways to help the communities we serve and for opportunities to work with local organizations that are making a difference. Over the holidays, we had the chance to do both through a new partnership with the Children's Miracle Network Hospitals.
Reducing Emissions the Smart Way
Nordstrom works throughout the year to reduce the impact our business has on the environment. This takes many forms, including updating our packaging and installing more energy-efficient lighting systems in our stores.
Welcome to the Nordstrom Now Blog
You often only hear about big product launches and new campaigns, but not always the details addressed or the people that bring the experience to life. We’re changing that through the Nordstrom Now blog.
Giving Style
When Justin Studebaker, a Personal Stylist at our Roseville Galleria store in California, first learned about Koinonia Homes for Teens, he knew he wanted to help.
Solar Powered
Our Westgate Mall store is now home to 308 solar panels, while our East Bay Bridge Center store hosts 696 panels.